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Privacy / Cookie Statement DBC International B.V.

This is the Privacy Statement of DBC International B.V, owner of the brand M line. In order to serve you well and to perform our work as efficiently and effectively as possible, DBC International processes B.V. your personal data.

DBC International B.V. considers careful handling of your personal data of great importance. Your personal data is therefore carefully processed and secured by us. You can count on us that your data at DBC International B.V. are safe and that we comply with the applicable legal rules.


Why did DBC International B.V. a Privacy Statement?

In this Privacy Statement we have listed for you how we handle your personal data. In this Privacy Statement you can read which personal data we process about you, for what purposes, who can view your data, how we store your data, to whom we pass on your data and what influence you can exercise yourself. Your interest is our priority!


What is personal data?

Personal data is all data that can be traced to a natural person and that is you. With personal data you can think of: your name, address, date of birth, telephone number, e-mail address and biometric data. We receive this type of information from you if, for example, you complete a form, send a letter or e-mail, or call us. Even if you visit the DBC International B.V. website, in some cases you provide us with personal data. For example in the form of an IP address or a cookie.


The moment that your personal data is provided by yourself or by a third party with DBC International B.V. we process these. The meaning of the term processing is broad and includes, among other things: collecting, storing, consulting, removing, using and providing data to third parties.


To which does this Privacy Statement apply?

This Privacy Statement applies to all personal data that DBC International B.V. from you (in a fully or partially automated manner) processed in the context of its services.


From whom does DBC International B.V. personal data?

Of all persons with whom we have contact, or who have access to the DBC International B.V. website. we may process personal data. These include customers of DBC International B.V.. We also process personal data of contacts of business customers, suppliers or business partners of DBC International B.V..

Important: If you, as an organization or company, provide us with personal details of your employees, then you are required to inform your employees about this in accordance with the applicable legislation. You can give this Privacy Statement to your employees. They know exactly how DBC International B.V. deals with their personal data.


Who is responsible for processing your personal data?

The company responsible for processing your personal data is DBC International B.V., established at Linie 27 in Uden.


For what purpose uses DBC International B.V. your personal data?

DBC International B.V. may only process your personal data if we have a legal basis for this. The legal bases for processing your personal data are:

  • You have given permission for this;

  • the processing of your data is necessary for the performance of an agreement;

  • the processing of your data is necessary in order to comply with a legal obligation;

  • the processing of your data is necessary to combat serious health risks; and

  • the processing of your data is necessary in view of the interests of DBC International BV, where your interest does not prevail.

DBC International B.V. processes your personal data for efficient and effective business operations, in particular in the context of performing the following activities:

Customer service

Order processing

The following categories of personal data will be processed during processing:

  • Name,

  • IP address,

  • E-mail,

During processing, the following categories of personal data can potentially be processed, depending on the composition of the contact forms:

  • Name, address and city data,

  • Phone number,

  • Date of birth,

  • Sex,

  • Administrative data, such as bank account or credit card numbers.

DBC International B.V. will not collect any special personal data via its website. This is understood to mean, but is not limited to:

  • Authorization data, such as passwords or credit card authorization codes,

  • Medical data,

  • Data regarding race, religion, sexual orientation, health, political affiliation.

DBC International B.V. also processes your personal data via the following sub-processors:

  • Applepie B.V., DBC International B.V.’s web developer

  • Beter Bed Holding, DBC International B.V.'s parent company


How is DBC International B.V. with your personal data?

Careful, safe and confidential. This is how we handle your personal data. For this DBC International has B.V. prepared a policy document.


Supervision of the processing of personal data

The rules on protecting your personal data are laid down in the Personal Data Protection Act, from 25 May 2018 that concerns the General Data Protection Regulation. The Dutch Data Protection Authority ensures that this law is complied with.

If you believe that the provisions of this Privacy Statement are not or insufficiently complied with by us, you have the right to submit a complaint to the Data Protection Authority. The contact details of are:

Bezuidenhoutseweg 30 2594 AV  Den Haag



Data protection

To protect your privacy and the confidentiality of your data, DBC International B.V. takes technical and organizational measures.

Measures whereby DBC International B.V. make provisions for adequate access security to personal data, so that only authorized persons have access. DBC International B.V. only grants access to the personal data via registered accounts, whereby the use of those accounts is adequately logged and where the relevant accounts only give access to those personal data to which access is necessary for the person concerned;

  • Measures to protect the personal data against unintentional or unlawful destruction, unintentional loss or modification, unauthorized or unlawful storage, processing, access or disclosure;
  • Measures to identify weaknesses with regard to the processing of personal data in the systems used to provide services to the responsible person;
  • Securing the services by using an SSL access certificate, which the responsible person is obliged to use;
  • Operating an adequate and up-to-date mechanism for detecting and properly handling malicious software, including computer viruses. We take security measures to prevent abuse of and unauthorized access to personal data.


Reporting incidents

If it turns out that something has gone wrong with the protection of your personal data, or we suspect that this is the case, we will report this to the Data Protection Authority. If the breach of your personal data may have adverse or adverse consequences for you, we will let you know as soon as possible.



We assume that your information is always confidential. Every employee of DBC International B.V. is therefore required to maintain confidentiality. This also applies to third parties that DBC International B.V. have been hired or otherwise appointed to perform work. Persons charged with carrying out technical work on our systems are also bound by confidentiality.


How long do we keep your data?

DBC International B.V. do not store your data longer than necessary for the purposes for which your data is processed and then permitted by law. How long certain data is stored depends on the nature of the data and the purposes for which it is processed. The retention period can therefore be different for each purpose. If you have a specific question about this, you can contact us.


Provide to third parties

We will only provide your personal data to third parties if this is necessary for the performance of the agreement, if this is required by law or if you have given us your permission. The following necessary data is shared with both Applepie (our web developer) and Beter Bed Holding (our parent company)

  • Name

  • IP address

  • E-mail

  • Name, address, city data

  • phone number

  • Date of birth

  • Sex

  • Administrative data, such as bank account or credit card numbers

Both parties are bound by a processing agreement.

Name, e-mail, address, city and telephone number can be, if necessary, insightful for:

  • Our delivery partners Huisman and PostNL

  • Adyen payment partner

  • Somention, responsible for the Social Media webcare

Marketing partners:

The M line site uses a Google Analytics script to register your origin and behaviour on our site. This includes functional tracking and is necessary to keep the website up and running. Google Analytics hereby captures your IP address and your surfing behaviour on our website.

Daisycon, our affiliate marketing partner, has a tracking script active on M line, which reads legally required 1st party cookies to measure orders. For this, the following data is collected: IP addresses (hashed / made unrecognizable), cookie IDs and transaction IDs. Daisycon has no access to direct personal information.

When you grant permission via the cookie consent, it may be that marketing data is shared with Google and Facebook.

The following advertising networks fall under Google: Search Advertising, Display Advertising, Gmail Advertising, Shopping Advertising and Video Advertising. DBC International B.V. advertises via Search and Shopping, whereby the demographic data is stored and remarketing is made ( of personal advertisements based on an earlier visit to our site).

Facebook includes: Facebook, Instagram, the audience network and Facebook Messenger. Facebook captures the following data:

  • Http Headers - Includes the IP address, information about your browser, page location and surf information

  • Pixel-specific Data - Includes the Pixel ID and Facebook

  • Button Click Data - Includes which buttons you click

  • Form Field Names - Includes the fields of a specific page, the entered values ​​of these fields are not included

This data is used to compile and target a specific customer base and type of website traffic.

DBC International B.V. may also be required to provide personal data on the basis of laws or regulations, on the basis of a decision by a competent court, or in the event of fraud or abuse. If that is the case, grant DBC International B.V. its cooperation.


Passing on your data to countries outside the European Union

DBC International B.V. will not pass on your details to a company or branch in a country outside the European Union unless a model agreement has been concluded for this or when you have signed a statement in which you consent to the transfer.


Personal contact with DBC International B.V.

Many contacts between you and DBC International B.V. function by telephone, via forms, e-mail or social media. We record personal data that you provide for this if required for our services.


Calling with DBC International B.V.

If you call us or we call you, we can record the telephone conversation. We do this to train, coach and assess our employees and to optimize the quality of our services so that we can serve you better.


Visit to the DBC International B.V. website.

When you visit our website, we register your IP address, visitor data and cookies. Below you can read what we use this information for.


What do we do with your IP address?

Everyone who uses the internet has an IP address. Even if you use the internet with your mobile phone. You cannot use the internet without an IP address. DBC International B.V. maintains IP addresses to protect you from internet fraud.


What do we do with your visit data?

On the websites of DBC International B.V. general visitor data is kept, such as the pages visited, the duration of your visit and whether you have visited the site before. With this information we can further optimize our website. This data can also be used to put more targeted information on the site. In this way we can further improve our services. We also record how visitors through the DBC International B.V. click. This data is only stored and edited internally. They are used for statistical analyses of visitor behaviour, for prevention of fraud and for making personal offers.


What do we do with cookies?

We use cookies on this website. A cookie is a simple small file that is sent along with pages from this website and is stored by your browser on your computer's hard drive.

With your permission we place "tracking cookies" on your computer. We use these cookies to keep track of which pages you visit, in order to build a profile of your online behaviour. This profile is not linked to your name, address, e-mail address and the like, but only to match advertisements to your profile so that they are as relevant as possible to you.

A cookie from the American company Google is placed via our website as part of the "Analytics" service. We use this service to keep track of and get reports on how visitors use the website. Google may provide this information to third parties if Google is legally required to do so, or insofar as third parties process the information on Google's behalf. We have no influence on this. The information that Google collects is made anonymous as much as possible. Your IP address is explicitly not given. The information is transferred to and stored by Google on servers in the United States.


What are your rights?

When DBC International B.V. processes your personal data, you have certain rights in accordance with the applicable regulations. Your rights will be explained below.


We will notify you if we process your personal data

DBC International B.V. provides you with information about our identity for the processing of your data, about the purposes for which and the ways in which we process your data, about the rules that apply to it, about the rights you have and how you can influence them .

This provision of information may be omitted if you are already aware of the processing of your data or if a communication to you is impossible or requires a disproportionate effort on our part.


Access to your data

Are you a customer of DBC International B.V. and do you want to see which personal data about you is known to us? Then you can use your ‘Right of inspection’. We request you to indicate specifically which personal data you would like to receive.


Right to rectification

You have the right to rectify data if your data is incorrect or incomplete. You also have the right to rectify the data if the data is not relevant for the purpose for which we are processing it, or if your data has been processed by us in violation of a legal regulation.

We will inform the third party (s) who have received your data from us of any rectification, unless this is impossible or requires a disproportionate amount of effort on our part.


Right to data deletion

You also have the right to have certain data removed. For example when your data is no longer needed for the purposes for which we received it, you object to the processing or when your data has been processed unlawfully by us. However, we cannot always delete all requested data, because we are obliged to retain certain data from you.


Right to limit processing

You also have the right to limit the processing of your data. The right to limitation means that we may not (temporarily) process your personal data or change it. This is the case if you dispute the accuracy of the data, if you believe that the personal data are no longer needed for the purposes or if you believe that the processing of your personal data by DBC International B.V. is unlawful.


Right of objection

Against the processing of your personal data by DBC International B.V. you can object if your personal data is used for purposes other than necessary for the implementation of an agreement or necessary for the fulfilment of a legal obligation. For example when you do not want us to use your personal data to make your personal offers.


Right to data portability

In certain cases, when you have provided your personal data to us, you have the right to data transferability. This means that we will provide you with your data in a structured, current and machine-readable manner, if you so requested.


How can you exercise your rights?

If you wish to exercise your rights, you can contact us at any time via the contact details below or by sending us a letter with your name, address and telephone number. No stamp is required. We will respond to your request within one month.

We ask you to identify yourself, on the basis of a valid proof of identity. In this way we can check whether we provide the personal data to the right person.

Excessive requests regarding the provision of information may be rejected by us. Excessive requests occur when, for example, you approach us more than average and necessary with requests for information.


About this privacy statement

DBC International B.V. can adjust this Privacy Statement. The last change was on January 25, 2019. If you have any questions about this privacy policy, please contact us: info@mline.nl

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